What Donald Trump and Hillary Clinton are doing to drive the vote in Georgia

Volunteers Becky McKemie and Mita Langenfeld make phone calls Thursday in Sandy Springs in support of Donald Trump’s presidential campaign. Personal contact with undecided and less enthusiastic voters, either through phone calls or door-to-door visits, are seen as an effective way to get them to the polls. BRANT SANDERLIN/BSANDERLIN@AJC.COM

Volunteers Becky McKemie and Mita Langenfeld make phone calls Thursday in Sandy Springs in support of Donald Trump’s presidential campaign. BRANT SANDERLIN/BSANDERLIN@AJC.COM

While the drama of the 2016 campaign plays out on television, news sites and social media, the real work is in call centers, computer servers and neighborhoods where volunteers knock on doors and work on phone banks to make personal contact with voters.

It’s a high-tech mission where campaigns carefully craft messages that can be personalized for individual voters based on the enormous amount of data they collect. Campaigns know your name, address and voting history from databases purchased from the state. In many cases they know your phone number and email address.

Did you choose a Democratic or Republican ballot in a primary? That’s a big clue mined from the state’s voter rolls.

Read about how Donald Trump and Hillary Clinton are revving up their ground game in Georgia here.


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