Posted: 1:26 pm Monday, April 7th, 2014
By Greg Bluestein
A tipster sent us over this recently prepared research that outlines the media buys for the Georgia Senate candidates. The screaming headline is that more than $5 million has already been spent by the candidates and outside forces ahead of the May 20 primary.
Look a little closer, though, and you’ll find some other interesting tidbits. One is that Ending Spending, the conservative Super PAC going after Democrat Michelle Nunn is spending a lot more than the $150,000 initially reported. Ending Spending confirmed the $1.3 million buy and said it will pay for more than just that one anti-Nunn ad, but the group would not provide further details.
The numbers represent media buys for ads the campaigns have already run or reserved for the future. Not surprisingly, Rep. Jack Kingston and businessman David Perdue, who have some of the biggest hauls, also have the biggest buys. And Democrat Michelle Nunn, facing little-known challengers in her party’s primary, seems to be conserving her campaign cash with the exception of a few strategic TV buys.
Rep. Phil Gingrey is focusing his ad spending on his home base of Atlanta with an ad buy of $725,000 in the metro market, while Kingston and Perdue are spreading their buys around the state.
Rep. Paul Broun and former Georgia Secretary of State Karen Handel, who trail the others in fundraising, also have the fewest media buys. (Handel’s campaign disputes the figure you see above, but concedes it doesn’t yet have the fiscal firepower to match her rivals).
Take a look for yourself:
About the Author
Greg Bluestein is a political reporter who covers the governor's office and state politics for The Atlanta Journal-Constitution. He joined the newspaper in June 2012 after spending seven years with the Atlanta bureau of The Associated Press. He also contributes to the AJC's Political Insider blog. Bluestein has traveled to Haiti with President Jimmy Carter, journeyed to Panama with Gov. Nathan Deal and tracked down a suspected Ponzi schemer in suburban Kansas. He spent weeks in Louisiana covering the Gulf Oil Spill, became an unwitting expert on capital punishment after witnessing almost a dozen executions in Georgia's death chamber and was part of award-winning teams that descended upon the biggest breaking news events in the Southeast. Bluestein has covered a range of beats, including environment, legal affairs and economic development. He's now the AJC's political writer, charged with covering the intricacies of Georgia's lively government on the newspaper's front pages and in the Political Insider blog. He lives in Atlanta with his wife and two daughters.