Posted: 11:25 am Monday, February 3rd, 2014

Buzz over a Coke ad: Multi-lingual ‘America’ and two gay dads 

By Jim Galloway

This 60-second Coca Cola ad, unveiled last night, is creating some buzz – both because of its multi-lingual rendition of “America the Beautiful” and a glimpse of two gay dads on an ice rink with their kid:

This is an interesting piece of video by the Atlanta company — particular that three-second glimpse of a same-sex couple.  Certainly, it will be considered the company’s soft response to criticism that Coke has received from gay America for its sponsorship of the Winter Olympic Games in Sochi.

Some background from the Huffington Post:

Coca-Cola has been forced into the closet regarding its sponsorship of the 2014 Winter Olympics in Sochi. It has shut down an interactive feature that allowed people to put messages on Coke cans cheering the Olympic athletes. The scrapping of the feature comes days after LGBT activists hijacked the campaign, urging people around the globe to use the cans to highlight messages about Russian anti-gay brutality and what activists view as Coke’s demonstration of its tacit lack of concern about Russia’s anti-gay laws by sponsoring the games.

 That happened a couple of days after Coke saw its iconic 1971 commercial featuring singers wanting “to buy the world a Coke” re-edited by Queer Nation NY, going viral, with images added showing Russian security officials and police brutally cracking down on LGBT protestors.

Here’s the link to that particular YouTube clip.

20 comments
JonLester
JonLester

Lost in the controversy is the fact that Coca-Cola's product is equally bad for everyone's health. I haven't had a carbonated soft drink in almost three years, and I don't miss it at all.

IdLikeToBuyTheWorldACoke
IdLikeToBuyTheWorldACoke

The world's most recognized brand demonstrated quiet leadership and assured us that we Americans can love our country (and enjoy a ball game together) regardless of our country of origin and regardless of the language we may speak at home.

Jke
Jke

The media would have you infer that conservatives are overwhelmingly xenophobes and homophobes.  A vocal minority of narrow-minded people should not create a monolithic stereotype. 

WAW
WAW

Most people know the words to the first verse of the song, you know, amber waves of grain (the Lone Ranger intro to the William Tell Overture) - But there are three other verses that say:


O beautiful for pilgrim feet,
Whose stern impassioned stress
A thoroughfare for freedom beat
Across the wilderness!
America! America! God mend thine every flaw,
Confirm thy soul in self-control,
Thy liberty in law!

O beautiful for heroes proved In liberating strife,
Who more than self their country loved,
And mercy more than life!
America! America! May God thy gold refine
Till all success be nobleness,
And every gain divine!

O Beautiful for patriot dream
That sees beyond the years
Thine alabaster cities gleam,
Undimmed by human tears!
America! America! God shed His grace on thee,
And crown thy good with brotherhood
From sea to shining sea!


Seems some folks need God to mend some flaws, if you ask me (I printed it in English so some "limited" folks can understand the meaning).

Charles50
Charles50

I completely missed the gay commercial, but as soon as I saw the "international" one I knew there would be a hew and cry about speaking English.  When I was in grade school we were taught that America was a melting pot of many many cultures.  Today that's a dirty term.  I thought the commercial was very good.

FarTrain
FarTrain

I will cancel out "CherokeeCounty" and never buy coke again.  Always liked Pepsi better anyway for its taste. Very seldom bought coke, and now will just pretend it doesn't even exist.  That ad was pathetic and surprised me when I saw it.  Totally uncalled for.  They are just pushing an agenda for the leftist PC crowd.

CherokeeCounty
CherokeeCounty

I will stop and buy some Coke on the way home tonight....

MiltonMan
MiltonMan

"Coca-Cola understood that back in 1971 (See youtube link below.)."

Funny but the link you included has the entire song being sung in English.

MiltonMan
MiltonMan

"Whatever Happened to "We Are All Americans Now" - September 11, 2001

Something Tells Me it was Not True Then...and Certainly Not NOW!"

You believed it back then???  You are more clueless than previously thought.  Members of both the Democratic and Republican parties are more interested in being associated with a political party than the country they reside.

Bernie31
Bernie31

Whatever Happened to "We Are All Americans Now" - September 11, 2001

Something Tells Me it was Not True Then...and Certainly Not NOW!

MaryElizabethSings
MaryElizabethSings

America is more an idea, and an ideal, than it is a geographical location with borders, or a particular language, and America's idea is inclusive and egalitarian. That is the North Star to which America and Americans are moving. Coca-Cola understood that back in 1971 (See youtube link below.).
Good for Coke. "It's the Real Thing." America and Coca-Cola.

http://www.youtube.com/watch?v=2msbfN81Gm0

Bernie31
Bernie31

@sh92869 - Now That is Funny...and surely Jesus Himself is having a Bit of a chuckle on that one. How Do You Like me Now?....I created Gays too!

gamtnman
gamtnman

@WAW You didn't use enough profanity for the "limited" folks.

Kelwos
Kelwos

@FarTrain  Gosh.  Where is your ancestry?  Cause if it wasn't England, you're screwed...your heritage spoke a different language just like these guys do.  Only thing is; many of these people today speak their original native language and English, while your ancestors did not.  Think about it.

Bernie31
Bernie31

@MiltonMan - No I did NOT!  I always knew it was a CROCK! The Famed statement was nothing more than a Republican Cry, to cover Up a Massive Failure to Protect The American People. It only lasted until 2 days after 911. Then The Hate reared its UGLY Head once again and Never Left.

uh..huh

MaryElizabethSings
MaryElizabethSings

@MiltonMan


 Yours is a cynical view of America and of Americans. America - and Americans - transcend cynicism deep in their individual hearts, where it counts.  Deeply ingrained in each American's heart is a love for our country.

MaryElizabethSings
MaryElizabethSings

@NorthAtlanta @MaryElizabethSings


You're free to express your opinion.  I stand by my words, above, regarding what America is.