This 60-second Coca Cola ad, unveiled last night, is creating some buzz – both because of its multi-lingual rendition of “America the Beautiful” and a glimpse of two gay dads on an ice rink with their kid:
This is an interesting piece of video by the Atlanta company — particular that three-second glimpse of a same-sex couple. Certainly, it will be considered the company’s soft response to criticism that Coke has received from gay America for its sponsorship of the Winter Olympic Games in Sochi.
Some background from the Huffington Post:
Coca-Cola has been forced into the closet regarding its sponsorship of the 2014 Winter Olympics in Sochi. It has shut down an interactive feature that allowed people to put messages on Coke cans cheering the Olympic athletes. The scrapping of the feature comes days after LGBT activists hijacked the campaign, urging people around the globe to use the cans to highlight messages about Russian anti-gay brutality and what activists view as Coke’s demonstration of its tacit lack of concern about Russia’s anti-gay laws by sponsoring the games.
That happened a couple of days after Coke saw its iconic 1971 commercial featuring singers wanting “to buy the world a Coke” re-edited by Queer Nation NY, going viral, with images added showing Russian security officials and police brutally cracking down on LGBT protestors.